I keep chasing losses and it never ends… how do you guys stop

Feels like every time I think I'm about to turn things around, I just dig myself deeper. Last night I was up late trying to make back what I lost earlier, and now I'm even more in the hole. I keep telling myself I'll set limits, but when the actual losses start adding up, it all goes out the window.

Anyone figure out a way to actually stick to walking away? Or do you just let it ride until you're out of bankroll and have to cool off by force?