Roulette even money bets: why do people ignore these for flashy plays

Saw this again last night, a bunch of folks crowding the roulette table, everyone betting on numbers or splits, hardly anyone touching red/black or even/odd. I get that the flashy straight up bets pay more and there’s a certain buzz if you hit it, but when I’m in for steady play or just want to ride out a few cold streaks, I stick with even money. My live dealer experience with poker is all about managing bankroll, and I kind of bring that vibe to any table.

To me, chasing the big payout is like bluffing with trash hands every other round, just hoping for a lucky river. I don’t get why it’s so much more fun for people to burn through chips for the off chance at a pile, instead of keeping it slow and almost relaxing. Would be curious if I’m missing some angle here that makes the risk worth it for the casuals.