Sticky wilds confusing

Not sure if it's just me, but every time people rave about sticky wilds in new slot games, I end up kind of lost on how they're actually supposed to help you. I get the idea that they stick around and boost the round, but so often it feels like they barely make a dent unless you hit some crazy combination. Most of the time I land one or two sticky wilds on a bonus and get like, pennies out of it. Anyone else keep running into that?

Also, I notice crypto slots seem to advertise sticky wild features more than the classic slots, almost like they're trying to make it look more valuable. Is that some sort of psychology move, or am I overthinking it? With regular wilds at least you know they're gone next spin, but sticky wilds sometimes feel like a hype trap unless you line everything up perfectly. Just wanting to see if I'm missing some strategy or if it's mostly just luck.