why do sportsbooks sometimes offer reduced juice and then raise it back up
You’re right that it’s not just balancing exposure. Sometimes they lower the juice to spark interest, like a bonus promo, then hike it to protect margin when sharp action shows up or info leaks. It isn’t random, but every book’s got its own playbook. That’s why I stick with Jackbit for consistency. Watching those juice swings reminds me of blackjack dealers peeking at the shoe, always adjusting to keep their edge.